The "Fighting the Jimmy Hill Way " alliance calls upon all Coventry City fans to join them in a planned day of action on Saturday October 22nd to demonstrate the strength of feeling that the time has come for club owners SISU to put the club up for sale.
At 2pm we will be marching from Holbrook Park on Holbrook Lane via Hen Lane to the Ricoh Arena where we will assemble at the Jimmy Hill statue to make ourselves heard in a vocal but law abiding manner.
At 3pm as the match versus Rochdale kicks off we intend remaining in place at the statue as we make the incredibly difficult decision to "boycott" the match.
This decision has not been taken lightly but we feel the owners need to get a taste of what life will be like should they choose not to sell. That is to say ever increasing numbers of supporters staying away from games having had enough of SISU and its disastrous tenure.
We would urge supporters to attend both elements of our day of action but acknowledge that some will find it hard to stay away from the game and no hard feelings will be held towards those who actually go in.
We hope however that there will be a good turn out for both the March and the gathering at Jimmy Hills statue as we once again urge SISU to do the right thing and sell up.
Ian Dowie, Chris Coleman,Aidy Boothroyd, Andy Thorn, Mark Robins, Steven Pressley and now Tony Mowbray have all come and gone during their tenure which suggests the problem lies far deeper than who the manager of the club is and that only a change of ownership will allow the club to move forward.
We therefore reiterate that SISU should follow Mowbrays honourable lead and put the club up for sale.
We would also add that it is club chairman Tim Fisher under who's stewardship the club has failed at every turn. We therefore feel strongly that, on this occasion, the wrong man has left the Club.
On Monday evening a meeting was held bringing together representatives from Coventry City supporters groups as well as individual supporters all with one common view. That Coventry City Football Club is in a massive state of decline and that the time has come for current owners SISU to put the club up for sale.
The near capacity gathering demonstrated huge respect for each other's views and a unified determination to save our club.
All who attended were given the opportunity to contribute ideas and proposals to help formulate a plan to help convince SISU that putting the club up for sale is the right thing to do and the only possible way this club will ever move forward again.
After more than 2 hours of lively and often emotional debate what became clear was the level of anger and dismay demonstrated by those in attendance.
However what emerged was a rational,innovative and varied action plan that has both the potential to persuade SISU to sell up but also to further raise awareness of our clubs plight and to market its potential for any prospective buyer.
The plan is not just a couple of short term events but a whole raft of carefully crafted activities which will take place over a medium to long term period so as to keep up the momentum.
The plan has been dubbed "The Jimmy Hill Way" with our campaign hashtag "Fighting the Jimmy Hill Way" with the additional strap line ... You know what Jimmy would have done. What will you do to save our club ?
Future communications will come under this cover to recognise the great man's contribution to our football club and our determination to prevent unfit owners from destroying his legacy.
We will not be publishing the full plan at this point in order to maintain the level of surprise and intrigue however we can confirm that the first phase of the plan will begin in October with a couple of activities that we hope all Coventry City supporters will support.
One of which is a proposed march ahead of the Rochdale match at the Ricoh on October 22nd. This will be followed by a boycott of the game with those not attending urged to assemble by the Jimmy Hill statue whilst the game takes place.
Further details will follow shortly but we would like to make clear that there will be no animosity shown to anybody who does attend the game. We are all Coventry City fans and we must all make our own decisions on the best course of action to take.
One final thing to add for now. This campaign totally distances itself from some of the rumoured extreme actions that are allegedly being considered by certain parties. We do not condone violence or the threat of violence in any way and reiterate that all of our actions will be both peaceful and legal.
Our way will be the Jimmy Hill Way. Determined, inspired and Ultimately successful.
We urge all Coventry City supporters to join our campaign and save our football club.